What Is Tax Audit Consulting?

A tax audit is an examination of a person’s tax returns performed by a federal or state tax agency to determine whether the income and deductions reported by the taxpayer are accurate. The purpose of conducting an audit is to minimize the tax gap.

• Tax audit means examining an individual’s or organization’s tax returns to ensure that the taxpayer accurately reported the income and deductions in their tax returns.
• The different tax audits include – Field and mail audits are two examples.
• This audit offers various benefits. For example, it helps the IRS minimize the tax gap.
• There are various reasons for tax audits. For example, a taxpayer did not include all their earnings, or a person claimed tax credits without providing proper documents.
• A solid Audit & Taxation guidance over time and serves as a way to track progress toward your goals.

What is bookkeeping and why is it important?

Bookkeeping is the process of recording your company’s financial transactions into organized accounts on a daily basis. It can also refer to the different recording techniques businesses can use. Bookkeeping is an essential part of your accounting process for a few reasons. When you keep transaction records updated, you can generate accurate financial reports that help measure business performance. Detailed records will also be handy in the event of a tax audit.

• Regardless of the size of a business, accounting is a necessary function for decision making, cost planning, and measurement of economic performance measurement.
• A bookkeeper can handle basic accounting needs, but a Certified Public Accountant (CPA) should be utilized for larger or more advanced accounting tasks.
• Two important types of accounting for businesses are managerial accounting and cost accounting. Managerial accounting helps management teams make business decisions, while cost accounting helpsbusiness owners decide how much a product should cost.
• Professional accountants follow a set of standards known as the Generally Accepted Accounting Principles (GAAP) when preparing financial statements.

What is a Customs Agent?

A customs agent is a law enforcement office working on behalf of the government to carry out inspections on goods and people moving in and out of a country. Depending on the country and region, the customs agent performs some of the following task:

• Customs clearance is the act of moving goods through customs, so they can enter the importing country.
• International shipments must be cleared by customs before they can be delivered to their customer.
• This audit offers various benefits. For example, it helps the IRS minimize the tax gap.
• Key documents for customs clearance include: commercial invoices, packing slips, and shipping labels.
• Find out how Rolacon simplifies the customs clearance for online store owners with automated paperwork, pre-payment of import fees, and expert guidance.

What is a Digital Marketing ?

Digital marketing involves marketing to consumers through digital channels, including websites, mobile devices, and social media platforms. This form of marketing is different from internet marketing, which is exclusively done on websites.

• Put digital at the core.Of the Digital Leaders we spoke to, 94% agree that digital is at the top of their strategic agendas. And while only 18% of Learners indicated they fully integrated digital into their overall business strategies, 55% of Leaders said it was vital to do so.
• Dedicate resources to digital. Most Digital Leaders have restructured their organizations in some way to place digital at the forefront. For many (82%), it started with building a dedicated digital team either inside or outside of their own marketing teams. Initially, a separate team can help kick-start your digital efforts but in the long run, digital should be fully integrated into the marketing team. It’s most ideal if all marketers have digital skills and are able to plan and execute digital as part of the overall marketing plan.
• Consumer brands. Expand your social marketing efforts beyond well-lit product ads and celebrity endorsements. Find out your target audience’s common interests outside of your offerings and create or sponsor content related to them.
• Find the right partners.Ninety-three percent of Leaders said they work with media or creative agencies that have been instrumental in developing their digital marketing strategies. The key takeaway: You don’t have to solve every digital challenge on your own.
• Measure and optimize.Better performance starts with better measurement. Sixty-two percent of Leaders said they use “rigorous” measurement tools to track the ROI of all their campaigns. They also measure more, employing 7.3 different metrics on average while Learners only track an average of 2.3. From social to website analytics, understanding exactly how people are interacting with your brand can be instrumental when it comes to building your next campaign or strategy.
• Encourage innovation.Create a culture that supports risk-taking, including providing incentives to champion digital heroes. Of the Leaders surveyed, 91% said their organization supported risk-taking and the testing of new marketing tactics.

What is a IT & Web Development service ?

Web Development has become a crucial part of any business. Be it a startup or a leading business: everyone is promoting their business through web site and apps. A decade ago, smartphones did not exist. And now, in the era of smartphones, a responsive website has become a mandatory part of any business. Also, if your website is confusing the users, then you couldn’t maintain customer loyalty. So, a web developer needs to create a website that is sophisticated and could compete with the top websites on the internet. Maintaining a user interface or the user experience could be difficult for a web developer, but it should be balanced to provide the best services to the end-users.

• Be Friendly & Responsive. People do business with those they know, like and trust. Again, people do business with those they know, like and trust. The #1 best service you can provide for your clients is your customer service. So be friendly. Be likable. Let people get to know you. The more they like you, the more likely they are to hold on to you as their webmaster, and refer you to others. In testimonials written about my agency, they write more about ME than their own website. So being responsive and quick to resolve issues will go a LONG way. Be available for and take care of your precious clients. Your friendliness and willingness to help will not go unnoticed.
• Automate, Automate, Automate. Anything that you can automate, do it. Let me give you some examples: Sending recurring invoices, uptime monitoring, change detection, monthly analytics reports, backups, and the list goes on. I’ve automated all of those tasks, and imagine all the time it would take to manually do all of those things for every client! For example: Let’s say you send out 50 invoices on the first of each month. If each one takes you 3 minutes to prepare, that’s 150 minutes, or 2.5 hours, of your time, every month! On the other hand, if your invoicing software can do this for you, you’ll spend 5 minutes ONCE setting up the recurring profiles, and you’re done. Automating these basic tasks frees up your time to do more important things, like meeting with clients and building websites.
• Have Systems In Place. Don’t reinvent the wheel for each project. Anything that you do over and over again, like preparing quotes, interviewing clients, writing up contracts, launching websites, can be simplified into a written process. In business, this is called an SOP, or Standard Operating Procedure, which is a list of step-by-step instructions on how to perform routine operations. The things you do the same way each time. Don’t create a new contract or proposal from scratch each time! Don’t guess at how to launch a website! Systematically make a list and follow it each time you need to perform that task. You’ll save a ton of time, and you’ll ensure that task is done properly and efficiently for each client.
• Specialize.So when I was first starting out, I wanted to offer everything! Be a one-stop shop. That meant web design, development, custom coding, eCommerce, branding, printing, logos, and more. I eventually discovered 2 major issues with that: I wasn’t good at all of those services. My forte was WordPress website design & development and running a business. Those other services didn’t bring in much money. This is why you need to regularly review your financials. Figure out what actually generates considerable revenue, and cut out the services that you don’t excel or make much money at. Furthermore, it’s kinder to the businesses too, because you want them to get the best product possible, and if that means a website from you, and a logo from somebody else, then so be it! Be a specialist, not a jack-of-all-trades.
• Focus on People, Not Money.So when you’re growing a business, it’s easy to become obsessed with making money, but when that’s your primary motivation… you could go down a dark path. Long hours, shady business practices, over-charging, misrepresenting value are all possible side effects of being solely focused on money. I encourage you to focus on helping people. Identify their problems and offer practical solutions instead of just selling them the most expensive product. Morally, you’ll feel a lot better when you show empathy. Identify your WHY. Why you’re pursuing this business. What your personal goals are. How much do you need to earn each year? What are your personal priorities? How will this business support those priorities? It’s easy to grow, scale, obsess over money, but you won’t be truly happy unless you’re fulfilling your personal goals. So be human, be empathetic, identify your WHY and focus on helping people instead of just making money at all costs.
• Ask for Reviews.Your brand’s digital reputation, for better or worse, is tied to your reviews. That means Google reviews, Facebook recommendations, and Yelp or Tripadvisor reviews for certain industries… As consumers, we pay attention to reviews, so as a business owner, you can’t dismiss them. And while it’s hard to get reviews organically, you don’t have to sit around and wait for one! Be proactive! Send your happy clients a link directly to your Google review form, and you’ll have a MUCH greater chance at landing a positive, 5-star review. Collect as many of those as possible. The more you earn, the better your business will be perceived. And if you do get a low review, like 1-star, life will go on, and you can take that as a learning experience: First off, why did that person write you a 1-star review, and how can you learn from that feedback to prevent it in the future? If several people write the same negative comment, that’s no longer an anomaly; it’s a trend. Fix it. Second, bury that 1-star review with a bunch of 5-star ones! That will go a long way to improving your average rating.

What is a UI/UX & Graphics Designing ?

User interface (UI) is the visual part of a software application or a hardware device that determines how a user interacts with a product or service. UI design stands for ‘user interface design’, the process that design teams use to create user interfaces for websites, applications and software, with the focus on maximizing usability and the user experience.

User experience (UX) is a person's emotions and attitudes about using a particular product or service. UX design stands for ‘user experience design’, the process that design teams use to create products or services that provide a meaningful experience to end-users. Engaging user experiences are built on a foundation of solid interface design.

Graphic design is a form of communication that uses colors, shapes, images, and words to create visual content that surrounds us in many forms—namely, print and digital media. Effective designs communicate information in a way that inspires and informs consumers, making it a critical element for any business' success.

• An Overview of Graphic Design:Defined as: the art, craft and practice of planning and projecting ideas and experiences with visual and textual content, the three main areas of graphic design are: Print (branding, poster, publication, advertisements, packaging), Digital (web, app, motion graphics), and environmental (signage, exhibits, retail, food, directional). Graphic design is also organized into five categories.
• Historical Movements & Drop Caps:Each art movement was influenced by a significant event or shift in history and had their own respective styles with unique color, typography and shape effects. A common graphic design style throughout these time periods (and used today) is the use of drop caps (dropped capitals) which provided the reader with an invitation to come in to the text.
• Basic Elements & Principles:There are 7 main elements in graphic design: line, shape, space, scale, color, texture, and typography, and 4 main principles: balance, rhythm, contrast, and hierarchy.
• Typography:Typography is the practice of arranging letters, words, and bodies of text in a given space (using typefaces). A little bit of history first; in 1450 Gutenberg invents the printing press — metal blocks with typeface. This was a huge invention because you could reuse the letters. In 1984, Apple introduces the first mass-market personal computer.
• The Grid — Typography on a Systems Scale:Definition of the grid: An underlying structure consisting of horizontal and vertical lines, on which typographic and visual elements are arranged.Grids are used to introduce order to a layout, break information into clearly recognizable sections, allow designers to work efficiently, and maintain consistency.
• Form & Process:Design, like writing and editing, requires time to iterate. It is highly suggested that sketching should happen early on to jot down all of your ideas.a graphic designer know for his iconic work of the beautiful logo, used scraps of paper to sketch his ideas down because he could quickly iterate without becoming too attached or getting caught up on the perfectionist details.
• Symbols & Logos:A single coherent visual device that communicates a greater meaning; act as a representation of an idea. Symbol are used in cattle branding, public signs, isotype, and emojis.
  A symbol that represents a specific entity (a person, company, etc). Logos are used in trade & commerce, branding, advertising, and trademarks.
• Color:Color is incredibly important in design, however, as this course was cut down to 5 weeks instead of 10, we did not have time to do a deep dive. We did go over the color models and the efficacy of color in brands.
• Brand Identity System:Identity systems essentially set the tone of your brand, used to evoke specific feelings in your audience. The system should be designed to communicate your company’s overall message and promote your business goals. A project we explored in class, was Leafs by Snoop, designed by Pentagram. At first glance, one may think these packages are elegant perfumes or cosmetics.